Profile Overview
Chris Jinks is a trusted authority in the signed memorabilia industry, with over 15 years of experience in eCommerce, digital strategy, and memorabilia retail. As the Director of X Memorabilia and CertAuthentic.com™, he is dedicated to ensuring collectors have access to genuine, high-quality signed memorabilia from the most recognised names in football, sport, TV, film, and music.
Industry Expertise & Background
Chris began his career at A1 Sporting Memorabilia, where he played a key role in expanding its online presence and helping to establish it as one of the UK’s most recognised memorabilia retailers. He then spent nine years at Icons.com, where he was responsible for rebuilding and replatforming their eCommerce business, developing new product ranges, and optimising online sales channels.
During his tenure, Icons.com secured key licensing agreements and worked directly with some of the world’s biggest footballers. The company's growth and reputation in the memorabilia industry led to it being recognised as a finalist for Best Small Business Serving Sport at the prestigious Sports Business Awards.
Chris has been heavily involved in the planning, coordination, and execution of hundreds of private autograph signing sessions with some of the biggest names in football and sport. Working closely with players, agents, and suppliers, he has helped develop exclusive product lines and ensure that signed memorabilia meets the expectations of collectors worldwide. His experience spans product sourcing, authentication, eCommerce strategy, and customer engagement, giving him a deep understanding of the memorabilia market.
X Memorabilia – A Trusted & Approved Retailer
Chris founded X Memorabilia as a trusted and approved retailer of authentic signed memorabilia, built on strict sourcing standards and structured authentication processes. Rather than operating as an open marketplace, X Memorabilia works exclusively with vetted partners and approved suppliers to ensure every item meets rigorous authenticity requirements.
Built on extensive industry experience, X Memorabilia is committed to offering verified memorabilia from reputable sources, helping combat the growing issue of counterfeit autographs in the market. Every product is carefully reviewed, documented, and supported by secure certification, giving collectors clarity and confidence when purchasing.
Recognising a growing demand beyond sport, Chris has expanded X Memorabilia to include TV, film, and music memorabilia, providing collectors with access to genuine autographed items from recognised figures across entertainment. Whether it is a signed shirt, a rare musician’s autograph, or memorabilia from iconic television productions, X Memorabilia operates as a secure destination for serious collectors.
CertAuthentic.com™ – Raising the Standard for Memorabilia Verification
With a strong commitment to protecting collectors from forgeries and counterfeit memorabilia, Chris launched CertAuthentic.com™, a cutting-edge authentication platform designed to bring greater transparency and trust to the industry.
Unlike traditional COAs, CertAuthentic.com™ introduces a premium, credit card-style Certificate of Authenticity, ensuring every item is uniquely identified, securely documented, and easily verifiable. Each COA features:
- Tamper-proof holograms on both the item and certificate
- A unique serial number for traceability
- A scannable QR code linking directly to the item's verification page for instant authentication
By integrating CertAuthentic.com™ into X Memorabilia, Chris is setting a new industry benchmark for memorabilia verification, helping collectors buy with confidence in a market often plagued by counterfeits. Find out more at CertAuthentic.com.
Passion for eCommerce & the Future of Memorabilia Collecting
Chris is passionate about advancing the signed memorabilia industry through innovative eCommerce solutions and best-in-class digital experiences. His expertise in online retail, website development, and product innovation has helped shape some of the industry’s most successful memorabilia businesses.
Through X Memorabilia and CertAuthentic.com™, he continues to champion authenticity, trust, and innovation, ensuring collectors have access to a secure, expertly curated retail environment built on expertise and integrity. With the introduction of TV, film, and music memorabilia, Chris is further expanding X Memorabilia's reach, bringing genuine autographed entertainment collectibles to fans worldwide.
Follow Chris on LinkedIn for insights on memorabilia, authentication, and collecting.
